BUILDING THE FUTURE OF SPORTS IPs.

We create, own and scale sports intellectual properties built to grow from grassroots participation into enduring sports ecosystem.

SPORTS, BUILT AS IP

Sportons develops proprietary sports properties with the architecture to grow – across participation, talent, competition and commercial value.

PROPRIETARY

Distinct sports properties built for ownership and longevity.

ECOSYSTEMS

Grassroots participation, talent pathways and competitive platforms built around each property.

COMMERCIAL VALUE

Franchise, Sponsorship and rights structures designed to scale the property overtime.

THE SPORTONS PORTFOLIO

A growing portfolio of proprietary sports properties built across participation, talent, competition and long-term commercial value.Sportons develops proprietary sports properties with the architecture to grow – across participation, talent,competition and commercial value.

01 SCL60

WORLS’S FIRST HYBRID CRICKET LEAGUE

The World’s first hybrid cricket league, bringing amateurs and legends together on the same team – built as a new model for participation, talent and competitve sport.

02 SCL60

WOMEN’S HYBRID CRICKET LEAGUE

The women’s vertical of SCL60, bringing aspiring players and established legends together in the same competitive ecosystem – on the same team, on the same stage.

03 THE GURUKUL

THE SCL60 REALITY EXPERIENCE

180 Players. One Gurukul. No internet. No television. No outside world. Only cricket, discipline and the ancient Guru-Shishya Tradition captured across 11-episode reality experience.

04 STREET60

A HYBRID TENNIS BALL CRICKET LEAGUE

A hybrid tennis ball cricket league built around participation, competition and street culture – culminating in a seven-days cricket carnival in Goa, in the last week of year (25th – 31st December.

FROM GRASSROOTS TO SCALE

BUILT FROM THE GROUND UP.

DESIGNED TO SCALE.

DISCOVER

Talent & grassroots participation

BUILD

Sport IPs & Competitive platforms

SCALE

Franchises, commercialization & distribution

ENDURE

Long-term sports properties & ecosystems

THE ARCHITECTURE OF SPORT

The principles behind the sport properties we build.

IP-FIRST

We build proprietary sports properties rather than operating only around individual events.

GRASSROOT-LED

We begin where sporting participation begins – at the grassroots.

BUILT TO SCALE

Our properties are designed for expansion across cities, communities, formats and markets

LONG-TERM BY DESIGN

We build platforms intended to outlast individual seasons, tournaments and campaigns.

THE SPORTONS WAY

WE BUILD WHAT THE GAME NEEDS

Because a sports property becomes valuable when it becomes bigger than the event itself.

THE VISION

INDIA IS THE ORIGIN

NOT THE LIMIT

A global portfolio of sports intellectual properties.

Born in India. Built for markets beyond it. Sportons is creating sports properties with the ambition to command attention across borders, cultures and generations.